Profit from an Entrepreneur’s Clever Revenge

My friend Matt Bacak had a seminar of his swiped by one of his students and
now to get "revenge" he’s giving away
the entire
seminar for a dollar.

Is this a marketing ploy?

Well sure - of course it is.  But it’s also one based in truth. 
Knowing Matt personally (he and his wife are genuinely sweet people) I can
affirm he is indeed closing down his business to work for another company.

I also know that people "swiping" other people’s intellectual property is an
all-too-common occurrence these days.  Heck, I’ve watched people swipe
entire charts, passages, and genuinely unique concepts from my books and claim
them as their own.

So yeah, it happens.

Matt could have allowed the event to make him bitter, but instead he decided
to turn it into something profitable for him and others.

I first met Matt years ago at one of my seminars.  After that he made a
great success of himself in short order.

I took the above seminar he’s giving away two years ago and it was excellent. 
The info wasn’t new to me because I’d been doing what he taught for years, but
to anyone who is new to e-publishing it is a fast method for learning how to do
it - from the ground up.